Boots shoppers have heaped praise on a £12 concealer and called it “literally perfect”
High street retailer Boots is well known for its extensive range of beauty products, toiletries, hygiene supplies, essentials and more.
The store stocks high end brands, budget friendly offerings and its own range of items, too.
Now, a foundation by beauty brand favourite Huda Beauty has been receiving praise online.
Huda Beauty’s Over Achiever Concealer, which is priced at £12, “works to disguise the appearance of dark circles, redness, hyperpigmentation, age spots, and discoloration”.
The product also “soothes the delicate skin around the eyes with every application”, according to the product description.
The product has proved popular among beauty lovers, racking up several five star reviews on Boots’ website.
Among the reviews, one shopper said: “JUST BUY IT. I’m assuming you’re undecided on whether or not to buy this concealer that’s why you’re sat reading these reviews and I want to firstly say JUST BUY IT!
“Honestly, I have tried so many concealers out there, Shapetape, ELF, Nars, Kevin Eucoin, Charlotte Tilbury, you name it I’ve tried it, but nothing ever covered the darkness under my eyes, everything ended up looking grey and ugly once I powered.
“But this product is literally a God sent! The smallest bit goes a long way, it covers everything, I got an orangey shade so I could cancel out the darkness properly without it looking grey or ashy so then I add a spot of a lighter concealer to brighten up my face.
“It really covers up the darkness perfect and I don’t look grey anymore. If I’m being honest I was skeptical [sic] myself before buying it which is why I got a slightly darker orangey shade but once this finishes I will definitely buy the correct shade for myself because I know 100% it won’t make me look ashy and will cover up the darkness so flawlessly. I don’t have any issues with flakiness or cakiness [sic], it’s literally perfect”
A second wrote: “The best I’ve ever tried. Long story short, I have a birthmark on my upper lip next to Cupid’s bow which results in a vein being extremely obvious with blue/purple tones under the skin.
“I’ve had surgery on it since I was 12 to reduce it but it has never fully gone. I’m not even joking I have tried EVERY concealer on the market, all claiming full coverage and long wearing and this one is INSANE.
“I’m so so so happy with it. You only need a tiny bit. I apply with the applicator then blend out with my BB and set with some easy bake. Thank you Huda, you have transformed my life!!xxxx”.
A third shopper praised the concealer’s high coverage and said: “Such high coverage! This stuff is amazing, a little goes a long way.
“The metal applicator is nice and cold under the eye too, but it can get a little messy but a quick wipe with a makeup wipe or tissue will clean it right up. Great full coverage, lasts all day. Can be used as foundation if needed. Can’t fault this”.
A fourth said: “AMAZING BEST COVERAGE. Best coverage, not cakey at all, super easy to blend out, incredible packaging with the cooling tip to de-puff your eyes. literally cannot fault this product at all”.
Another added: “A definite holy grail! I have repurchased this a few times now, and I have gone through so many concealers from drugstore to premium brands but this by far has to be my favourite.
“A little goes a long way and I find that my creases are almost invisible. It brightens the perfect amount and it’s a great shade for my yellow undertone and compliments my skin perfectly.
“This paired with the huda loose powder is honestly the best combination I’ve ever used, and it gives me such a flawless finish. Love love love!”
You can shop Huda Beauty’s Over Achiever Concealer here.
Get the top stories straight to your inbox by signing up for one of our free newsletters