Everton fans are used to their club being linked to a whole host of players in the transfer window.
Ever since the arrival of Farhad Moshiri’s significant investment back in 2016, certain reports have suggested the Blues could splash the cash in bringing some of Europe’s most well-known stars to Goodison Park.
In some cases that has been true, of course, with that fact being no more prevalent than when James Rodriguez completed his switch to Merseyside in the summer of 2020.
At the same time, however, many of the prospective moves have not come off – but it doesn’t stop the rumour mill.
That brings us neatly on to the latest reports.
Philippe Coutinho has not been happy at Barcelona for some time, having not been able to break his way into the starting 11 regularly since his mega-money move from Liverpool in 2018.
A loan to Bayern Munich in the 2019/20 campaign looked promising, but since then the Brazilian has only made 12 appearances in each of the last two seasons.
A move away from the Catalan giants has looked on the cards for some time, with the 29-year-old still under contract with the Spanish side until the summer of 2023.
However, finances have reportedly been a major reason behind why he has stayed put, with no side being able to match the sizeable wage package he finds himself on with Barcelona.
Everton have been down this road before.
They’ve paid big wages to convince huge names to come to Goodison Park, and it’s left them in a terrible financial position.
The club are yet to release their latest accounts (although that is expected soon), but their activity in the summer window tells you all you need to know about their current spending power.
Ultimately, Rodriguez leaving the club was vital in order to reinvest his wages elsewhere.
A more savvy approach in the summer has led to some successful signings too, most notably that of Demarai Gray.
The likes of Andros Townsend and Asmir Begovic have provided strong back-up in important areas of the pitch too, showing that you don’t always have to spend big money to bolster your squad.
Rumours have been circulating for a few weeks now that Everton might be interested in selling out-of-favour Lucas Digne in January, which would free up some funds to be invested elsewhere.
But Everton can’t be seen to be making the same mistakes as the past.
Everyone knows that quality that Coutinho can possess, of course.
His time at Liverpool was littered with strong performances and important goals in big matches.
He’s a good footballer, that much is still true despite his struggles at Barcelona.
But his form with the La Liga side means that there is no guarantee of success for the playmaker if he was to come back to the Premier League.
It’s been a long time since he’s produced the kind of performances which earned him his move to La Liga.
So why should Everton invest what would undoubtedly be a heavy fee in terms of wages at the very least to bring him to Goodison?
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These are the mistakes that the club should be learning from, not falling straight back into.
A smart approach in the summer yielded some promising results despite the financial situation at hand.
Potential departures could improve that in the near future, but that doesn’t free up the club to forget all of the pitfalls they have wandered into in the past.
Many Evertonians will hope this is just another big name to be linked, as the Blues are seen as a side with investment behind them, but another to fall by the wayside.