Politics

Top Gun spoof aims to inspire next generation of easyJet pilots in recruitment drive



Low-cost airline easyJet has launched a Europe-wide marketing campaign to encourage extra younger folks to contemplate a profession in aviation, together with encouraging extra ladies to change into pilots. In a brand new recruitment movie, the airline has reimagined scenes from 80s blockbuster, Top Gun, through which the lead pilot roles have been performed by an all-male solid.

The brand new parody movie titled ‘Calling all Mavericks’ sees roles reversed, with Maverick and Goose performed by seven year-old Rei Diec and 9 -year-old Oliva Joohee Ridington, supported by a solid of cabin crew, engineers and floor operations employees. Shot at London Luton Airport, with a solid aged between seven and 12, the movie recreated a few of Top Gun’s most iconic moments.

The launch of the marketing campaign follows new analysis by easyJet which has revealed that Brits imagine gender stereotypes are nonetheless plaguing Hollywood movies and limiting youngsters’s job aspirations. In actual fact, a examine of three,000 British mother and father and their youngsters reveals 79 per cent of these surveyed imagine Hollywood nonetheless perpetuates gender stereotypes on the subject of job roles for women and men.

By re-shooting scenes from the traditional 1986 Top Gun film, the airline hopes to course-correct notions of jobs within the {industry} forwarded by movie and TV and encourage extra younger folks to contemplate a profession in aviation – notably in roles reminiscent of pilots, engineering and operations.

With nonetheless round solely six per cent of pilots worldwide being ladies, easyJet has been consciously attempting to deal with this industry-wide gender imbalance for numerous years and has doubled the variety of feminine pilots in its ranks since 2015. The airline is ready to be flying close to pre-pandemic ranges this summer season, with many newly certified feminine pilots becoming a member of the airline in current months.

The gender imbalance within the pilot neighborhood continues to be the only largest issue influencing the airline’s gender pay hole determine, which subsequently represents a gender imbalance and never unequal pay. easyJet stays centered on addressing this for the long run, by encouraging extra ladies to affix the airline within the coming years and encourage extra ladies to affix the subsequent era of easyJet pilots in future.

The airline lately reopened its pilot coaching programme for the primary time because the pandemic, to deliver 1000 new pilots onboard over the subsequent 5 years. Johan Lundgren, easyJet’s chief govt, mentioned: “Top Gun is one of the most famous aviation films of all time.

“We needed to create our personal rendition of the film to indicate younger those who they don’t should be restricted by outdated stereotypes of jobs within the {industry}, in addition to spotlight the implausible profession alternatives that easyJet has to supply.

“easyJet has long championed greater diversity across our business and the industry, and while we have made important progress, there is still work to do. Increasing diversity in all of its forms across our airline and creating an inclusive environment is incredibly important to us and is a long-term focus for easyJet.”

Rei Diec aged seven, who played the leading role of Maverick, said: “I’ve always loved flying and getting to be a pilot for a day was the best day ever and a dream come true.”

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